Modern craft beers are the result of the brewers’ masterminds. Although the origin of craft beer lies in Mesopotamia, American craft beer took birth just 40 years ago. However, beers have a long history of 7,000 years. With new styles and ingredients, breweries have removed the barriers. Craft beers now come in zesty and fruity flavours.
Know about the origin of craft beer
The historical stories of craft beer breweries remind you of the trend of cultivating barley grains and wheat. But modern US craft beer emerged in the 1960s. Fritz Maytag started his career by buying San Francisco’s Anchor Brewing. It resulted in the revolution of craft beer.
Later, Maytag strived to make a significant effect in the beer industry. He learned that Anchor Brewing Company would close of business. It encouraged him to take a step by acquiring a control of 51% stake. Maytag initially thought of providing only financial assistance. However, there were some unexpected scenarios when creditors began to knock with IOUs.
It compelled Maytag to focus on brewing tactics to increase sales. During the 1960s, there was the rise of homebrewing trends among American enthusiasts who wanted beer for enjoyment.
How did craft beer become popular?
Jack McAuliffe set up the California-based New Albion Brewery in 1976. Although Albion existed for a very short period, it had a deep impact. Several individuals started their ventures in microbreweries.
But, till 1979, there was a legal prohibition on home brewing activities. However, as Maytag was committed to crafting unique beers, homebrewing advocates sent a petition for legalising the craft. There was a rapid development of the industry after 1985.
Nevertheless, craft beer sales cover only a small percentage of the overall beer sales. However, today, you can find a significant number of sales of craft beers. Americans also like to have craft beer as the best alcoholic drink.
The craft beer movement in the USA reached the global level during the 2000s. More craft breweries were set up in the USA. Creativity and quality were the major factors during this movement. Craft brewers focus on small-scale beer production. They employ traditional brewing techniques and source quality ingredients from local growers. Breweries are committed to maintaining the best standard of the beer. However, the market has become highly competitive causing challenges to new breweries. It is essential for them to develop a strong identity to sustain the business.
The revolution in the craft beer industry is not bound to Americans. It has beer lovers across the world to explore different brewing techniques. They look for diversity and superior flavour in craft beers. Some craft breweries have become cultural hubs, providing spaces for communal gatherings. The beverage truly embodies quality and innovation. Passionate Americans have now reshaped the industry. You can buy Budweiser in Australia and other countries.